AI is redefining the future of engineering simulation. Based on McKinsey's latest research into more than 250 engineering simulation players, this webinar explores the emerging AI landscape, the rise of physics foundation models, evolving software ecosystems, and the market forces driving innovation. Attendees will gain practical insights into the technologies, investments, and strategic choices that will shape the next generation of engineering simulation.

Alessandro Faure Ragani is a Senior Expert based in Milan and a core member of the McKinsey’s Digital Twin Service Line. He serves client on industrial sector addressing operational topics with a strong focus on Modularity & Complexity Management and Digital Engineering.

Marty Smyth is the Head of Product Marketing at Rescale and is responsible for establishing Rescale as a market leader in Agentic Engineering, AI Physics and Advanced Modeling & Simulation for R&D and engineering organizations. Prior to Rescale, Marty led GTM strategy for MasterControl and held multiple GTM and marketing strategy leadership positions for McCann Worldgroup, leading consulting engagements for Cisco, Verizon, Intel and Microsoft. Marty holds a B.A. from the University of Notre Dame.